The questions we must ask ourselves is, "Who is our audience?" and "Why should they buy our product?" Whatever you might think about the controversial Jack Chick and the Chick Tracts, the man knew his audience. He produced a product that probably only Christians would buy and they distribute his product around the world. Once we determine our audience, "Why should they buy our product?" Because the Chick tracts are evangelistic, for the most part, the Christian audience buys them to help spread the gospel of Christ. And he's been doing it for over thirty years. It requires us to realistically look at our product and ask those two simple questions. Unless you say, "The Lord told me to do it." then who are we to argue with God?