Once, years ago, I decided to try to figure out what sort of cover made the most compelling cover on the shelf. So, I spread out a bunch of comic books all over the floor until I had a huge floor covering.
What I noticed was very interesting. The covers my eye was drawn to, were covers in which the figures were rather large on the cover. I noticed something else, the logos on those same comics were larger and simple bold lettered graphics.
And can you guess which of those comics had the largest figures? Jim Lee's covers, the most popular artist of the time. And can you guess what logos where the most bold and simple graphics? Of course, it was the X-Men logos, the most popular comics of all time.
What does that tell us? It says, pay attention to what are the biggest selling comics and artists because there is probably some very good reasons they are selling well. "If it ain't broke, don't fix it."" If you can't beat 'em join 'em." What I'm saying here is, pay attention to what sells. If bold graphics are on the best selling comics, make your logo bold and simple. If larger figures are on the best selling comics, then try making your figures larger and more striking.
Rebel against the atheism of our pop culture, but don't rebel against the best art and design.
I notice a lot of flimsy logos out there. If you want to seriously compete with the top selling comics you have to be as good as they are.
When it comes to sales alone, we Christians are being defeated by the secular art community, and that needs to change. Christians used to be the leaders in communication through art, and we can be so again. It just takes some good ole' determination, thinking, study, and hard work.
Best,
Dan
Comments
Noted. Thanks :)